On May 13, the "Unstoppable Joint Win-Win" - Wellohi & Baby Elephant Strategic Cooperation Conference was successfully held at Tilang Times Hotel in Xi'an! Cheng Yan, General Manager of CNFONU and Feng Hongwei, General Manager of Baby Elephant signed a strategic cooperation agreement. The conference was attended by senior leaders from CNFONU and Baby Elephant, Wellohi's dealers and partners, guest friends and the media. Among them, there were (in no particular order) Mr. Cheng Yan, General Manager of CNFONU, Mr. Feng Hongwei, General Manager of Baby Elephant, Ms. Zhang Ting, Vice General Manager of Baby Elephant, Mr. Xiao Keyong, Vice General Manager of CNFONU, Mr. Yang Pei, Vice General Manager of CNFONU, Mr. Chen Tejun, Chief Strategy Officer of Wellohi, Mr. Liu Lu, President of CNFONU Joint Dynamic Sales University, Mr. Wang Zhanqiang, General Manager Assistant of CNFONU, Mr. Shen Qi, Director of CNFONU Market Center, Mr. Hao Xu, Sales Director of CNFONU Wellohi Northern Sales Region of China, Mr. Chen Jundong, Dean of Marketing College of CNFONU Joint Dynamic Sales University, Mr. Ni Wei, Co-founder of Focus Media, Senior Vice President of the Group, Professor Su Yixiang, a well-known domestic maternal and infant nutrition expert, etc. They gathered here to witness the launch of a new mode of maternal and infant industry brand and channel cooperation.
Under the impetus of new retail revolution, the "selling thinking" of maternal and infant stores has become a thing of the past. Instead, the consumer-centered "user thinking" has become the focus of upgrading and transformation. The urgent dilemma for the maternal and infant industry to explore and solve lies in how to build communication between the brand and consumers, and how terminal stores can further achieve targeted sales and attentive service. Today, Wellohi, a leading brand in the maternal and infant nutrition industry, launched strategic cooperation with Baby Elephant, an influential channel brand in mother-infant-child industry in the Midwestern China, to build a new structure in combination with "people, product and place", create a new model of cooperation between the brands and channels of the mother and infant industry, allowing both sides to give full play in their respective fields, provide consumers with better experience, and set up the model for mother-infant dynamic sales. Join hands to achieve win-win results, leading the maternal and infant nutrition market!
"Village Head" Extends Best Wishes, Looking Forward to Further Cooperation
Last year, Wellohi signed Li Rui as the brand's parent-child ambassador. He pointed out that there lives a little talent in every baby's mind, which has aroused the attention and focus of Chinese mothers on their baby's intelligence and nutrition. Popular support received by Li Rui among parents and children has greatly enhanced the professional image of Wellohi brand in mother-infant industry, and enhanced the trust viscosity of brands and consumers. Mr. Li Rui has high expectations for the strong cooperation between Wellohi and Baby Elephant; he recorded a video to extend the most sincere blessings, looking forward to future cooperation!
Strong Cooperation Officially Announced
On behalf of CNFONU and Baby Elephant respectively, Mr. Cheng Yan and Mr. Feng Hongwei signed a strategic cooperation agreement in the presence of Mr. Xiao Keyong, Vice General Manager of CNFONU, Mr. Yang Pei, Vice General Manager of CNFONU, Jiao Jie, Chief Purchasing Officer of Baby Elephant, and Pei Zhanyong, Chief Operating Officer of Baby Elephant, as well as partners and media, bringing a brand new way of "retail+experiential consumption" to mother and infant channels and jointly opening a brand new chapter for strategic cooperation.
Cheng Yan (left), General Manager of CNFONU, and Feng Hongwei (right), General Manager of Baby Elephant signed a strategic cooperation agreement.
At the meeting, Mr. Cheng Yan, General Manager of CNFONU, and Mr. Feng Hongwei, General Manager of Baby Elephant took the stage to give speeches respectively, expressing their best wishes for achieving strategic cooperation. We believe that with the joint efforts by both sides, China's maternal and infant nutrition industry will usher in a new chapter, breaking the barriers between "brand-channel-consumer", and create a new era for China's maternal and infant nutrition retail industry.
Mr. Feng Hongwei, General Manager of Baby Elephant, stated that the reason for cooperation with CNFONU lies in that we value Wellohi as a leader in China's mother-infant nutrition industry. With its high-quality mother-infant nutrition products, it has won the recognition of many Chinese mothers, therefore we regard Wellohi to be our partners with huge potentialities. With the landing of Wellohi's "Li Rui Smart Baby Village", the brand image of Baby Elephant stores will be fully upgraded; the special training camp of nursery teachers will also help to lift the professional ability in maternal and infant nutrition and comprehensive service level of the staff in Baby Elephant terminal stores with Wellohi's mature training system of maternal and child nutrition knowledge; the professional consultation of the intellectual express allows the users to receive better experience, which will enhance the viscosity of the stores and the products to improve the performance of stores. Baby Elephant's professional platform, high-level service in combination with Wellohi's high-quality maternal and infant nutrition products and series' brand activities will form a strong synergy. It will better serve Chinese mothers and promote the development of China's maternal & infant industry.
Speech Delivered by Feng Hongwei, General Manager of Baby Elephant
Mr. Cheng Yan, General Manager of CNFONU, said that Wellohi attaches great importance to the cooperation with Baby Elephant, as it is the most influential one-stop shopping and all-round supporting service retail service provider of maternal and infant products in the northwest region of China. As a professional consultant for mothers and babies, Baby Elephant understands mothers' needs, while Wellohi provides high-quality goods to meet their needs. Through a series of activities carried out by Wellohi, Baby Elephant can fully empower and promote the growth of performance in both sides. The achievement of this strategic cooperation will bring new development opportunities for both parties, and jointly improve the maternal and infant nutrition level for Chinese mothers via products with better quality and more professional services.
Speech Delivered by Mr. Cheng Yan, General Manager of CNFONU
Cooperation Between the Two Sides Is an Irresistible Trend to Achieve Full Empowerment
At the conference, Mr. Chen Tejun, Chief Strategic Officer of Wellohi, introduced to the guests the brand strategy plan of Wellohi in 2019. Mr. Chen Tejun pointed out that in the new age of mother-infant consumption, the growth of mother-infant retail market has slowed down, therefore the terminal needs to develop profitable product category for sustainable development. The policy has laid the foundation for the development of maternal and infant nutrition industry, i.e. National Nutrition Plan (2017-2030). 13 ministries and commissions jointly carried out 100-day campaign to crack down on illegal practices involving health products, etc. All such measures opened the market door for maternal and child nutrition products. The fast-growing maternal and infant nutrition market will challenge sales volume of 100 billion yuan in 2020. In the mean time, slower population growth rate will allow the boost of nutrition products. Nutrition products will replace milk powder to be a star product category of high speed growth in mother-infant retail industry. Maternal and infant nutrition will lead the second profit revolution in the terminals. As a well-known brand in the maternal and infant nutrition industry, Wellohi boasts professional premium products. Its raw materials, research and development, knowledge storage, product classification are all in line with international standards, with a strong dynamic sales strength. For example, the blessings from "Village Head" Li Rui, the new entity community interaction mode of smart baby village, new visual display packaging, professional media cooperation, etc. All these can bring a strong sales support for dealers, Wellohi's ever-growing combat effectiveness will bring endless surprises for all partners.
Chen Tejun, Chief Strategic Officer of Wellohi
Unstoppable Joint Win-Win
Subsequently, Mr. Yang Pei, Vice General Manager of CNFONU, elaborated to the guests the cooperation plan between Wellohi and Baby Elephant in the full year. Mr. Yang Pei said that the two sides have set a three-year goal: that is to locked in the consumer-based mentality of maternal and child nutrition in western China & double leading brands with channel profit. And set a target for retail sales under strategic cooperation in 2019, with detailed planning of the foremost strategic commodities in four stages, and said that CNFONU will do their utmost to enhance Baby Elephant's strategic determination. Strong resources will be provided to the projects including advertising and publicity, kick-off meetings, store package materials, training, intelligence express, sales competitions, and Wellohi brand spokesperson, etc. It will also provide full and continuous support to back-end platforms including Joint Dynamic Sales University of CNFONU, Excellent Mom 365 Customer Service Center of CNFONU and so on, to achieve worry-free of Baby Elephant dynamic sales. With the implementation of many incentive policies and the establishment and expansion of the user circle of Wellohi and Baby Elephant, both parties will surely create brilliant achievements together.
Yang Pei, Vice General Manager of CNFONU
He who has a thorough knowledge of the enemy and himself is bound to win in all battles.
Subsequently, Mr. Ni Wei, Co-partner of Focus Media and Senior Vice President of the Group, elaborated to the guests the communication strategy of mother-infant nutrition industry, and analyzed the consumption behavior of post-90's mothers. This allows us to be aware of that the brand power of shaping commodity brands and chain brands in the maternal and infant industry has huge impact on the flow acquisition and the direct consumers.
Ni Wei, Co-partner of Focus Media and Senior Vice President of the Group
Professor Su Yixiang, a well-known expert in maternal and infant nutrition in China, shared her ideas with the guests on the philosophy of maternal and infant nutrition from a professional perspective. Creating the professional nutrition linkage system between Wellohi and Baby Elephant from a professional perspective will provide professional theoretical support for Wellohi's theory of hierarchical nutrition for mothers and infants.
Professor Su Yixiang, a Well-Known Domestic Expert on Maternal and Infant Nutrition
Mobilizing Speeches Delivered to Aim High
At the conference, Mr. Hao Xu, Sales Director of CNFONU Wellohi Northern Sales Region of China, took the stage to announce the first round of sales policy and shopping guide incentive program, so as to help Baby Elephant achieve in the marketing warfare. Mr. Pei Zhanyong, Chief Operating Officer of Baby Elephant, took the stage to deliver a mobilizing speech for sales partners and colleagues. The recent video dedicated to the sales promotion campaign of Wellohi sales team in Baby Elephant stores was played; the campaign achieved impressive results, receiving high praise and warm applause from guests present.
Hao Xu, Sales Director of CNFONU Wellohi Northern Sales Region of China
Pei Zhanyong, Chief Operating Officer of Baby Elephant
Mr. Liu Lu, President of Joint Dynamic Sales University of CNFONU, came to the stage to share the results of the campaign and gave a mobilizing speech. In order to make the terminal sales partners and colleagues feel proud with personal honor and value, Chen Jundong, Dean of Marketing College of CNFONU Joint Dynamic Sales University, took the stage to elaborate on the Wellohi Brand Spokesperson Competition. Through prize-winning knowledge quiz and the building of the model store, inspire terminal sales partners and colleagues to be professional salespersons with more professional knowledge and skills, better serve consumers, enhance user experience and brand reputation, and provide a platform for everyone to achieve and enhance their self value.
Liu Lu, President of Joint Dynamic Sales University of CNFONU
Chen Jundong, Dean of Marketing College of CNFONU Joint Dynamic Sales University
The achievement of this strategic cooperation marks the exploration and upgrading of the new retail of maternal and infant nutrition by Wellohi and Baby Elephant. The two sides achieved strong cooperation to open up upstream and downstream, and realized the linkage of consumers. Reconstructing the new consumption ecology of mother and child industry to bring better service experience to consumers in joint hands, Wellohi has also brought a lot of great projects. In the future, Wellohi and Baby Elephant will go forward hand in hand, share the benefits of development and achieve win-win!